Swatch What If…Black? Quartz White Dial Bioceramic Watch (SO34B700)
- Sale price
- R 2,320
- List price
- R 2,730
The Swatch What If…Black? SO34B700 reimagines the wristwatch as a wearable sculpture. This bold unisex design, part of Swatch's pioneering Bioceramic What If? Collection, features a striking square case crafted from the brand's innovative bio-sourced ceramic composite — a material that combines two-thirds ceramics with one-third castor oil derivatives. The result is a watch that feels contemporary, lightweight, and unmistakably Swatch, yet with a refined edge that elevates it beyond novelty.
The white dial, framed by a black square case and matching black bezel, creates a graphic contrast that is both minimalist and arresting. Rectangular hour markers and angular hands echo the case geometry, while the day-date aperture at 3 o'clock adds practical functionality without disrupting the clean design language. The dial remains uncluttered, allowing the architectural form to speak for itself. A black silicone strap completes the monochromatic theme, offering comfort and durability for daily wear.
Powered by a precise Swiss quartz movement, the SO34B700 delivers reliable timekeeping with minimal maintenance. Water resistance to 2 bar (approximately 20 metres) makes it suitable for everyday splashes, though it is not intended for swimming or submersion. At Cassim & Co., we are proud to offer the full range of SWATCH watches, each representing Swiss watchmaking heritage interpreted through a lens of bold colour and accessible design.
Whether you're drawn to its architectural case shape, its sustainable Bioceramic construction, or simply its confident monochrome aesthetic, the What If…Black? is a statement piece that wears comfortably on any wrist. Visit us at our Mall of the South boutique to experience the distinctive texture and wearability of Bioceramic in person, and discover why Swatch continues to redefine what a Swiss watch can be. Should you ever require support, our watch servicing and repairs team is always on hand to assist with battery replacements and strap adjustments.
Specifications
- Reference Number: SO34B700
- Collection: Bioceramic What If?
- Movement: Swiss Quartz
- Case Material: Swatch Bioceramic (ceramic composite with bio-sourced materials)
- Case Shape: Square
- Case Colour: Black
- Dial Colour: White
- Dial Features: Day-date display at 3 o'clock
- Hands: Black angular hands
- Strap Material: Black silicone
- Clasp Type: Swatch Bioceramic buckle
- Water Resistance: 2 bar (approx. 20 metres) — splash resistant, not suitable for swimming
- Functions: Hours, minutes, seconds, day, date
- Gender: Unisex
FAQ
Q: What is Swatch Bioceramic and why is it significant?
A: Bioceramic is Swatch's innovative material comprising two-thirds ceramic and one-third bio-sourced plastic derived from castor oil. It offers the smooth, scratch-resistant feel of ceramic with a reduced environmental footprint, making it lighter and more sustainable than traditional ceramic watches.
Q: Is the Swatch What If…Black? suitable for swimming or diving?
A: No. With a water resistance rating of 2 bar (approximately 20 metres), this watch is splash-resistant and suitable for handwashing or light rain, but it should not be worn while swimming, showering, or engaging in water sports.
Q: How often does the battery need replacing in this quartz watch?
A: Swatch quartz movements typically run for 2–3 years on a single battery, depending on usage. When battery replacement is required, visit Cassim & Co. at Mall of the South, and our team will replace it promptly using genuine Swatch batteries.
Q: Can the silicone strap be replaced if it wears out?
A: Yes. Swatch straps are designed to be replaceable. Cassim & Co. can assist with ordering and fitting genuine Swatch replacement straps to ensure your watch continues to look and feel its best.
Q: Is this watch suitable for both men and women?
A: Absolutely. The What If…Black? is designed as a unisex timepiece, with its square case and bold monochrome aesthetic appealing to anyone who appreciates contemporary watch design. The silicone strap is comfortable and adjustable for a wide range of wrist sizes.
Q: Does this watch come with an international warranty?
A: Yes. When purchased from an authorised retailer like Cassim & Co., the Swatch What If…Black? SO34B700 includes a 2-year international Swatch warranty covering manufacturing defects in materials and workmanship.
Q: How do I adjust the day and date display on this watch?
A: The day and date can be adjusted using the crown. Pull the crown out to the first position and rotate to set the date, then continue rotating to advance the day display. If you need assistance, our team at Cassim & Co. is happy to demonstrate the correct procedure.
Warranty
- This Swatch watch is covered by a 2-year international manufacturer's warranty from the date of purchase, valid when purchased from an authorised retailer such as Cassim & Co.
- The warranty covers manufacturing defects in materials and workmanship under normal use conditions.
- The warranty does not cover: normal wear and tear, battery replacement, scratches or cosmetic damage to the case, dial, crystal or strap, water damage resulting from improper use or failure to ensure the crown is fully closed, damage caused by accidents, impacts, misuse, or unauthorised modifications or repairs.
- To claim warranty service, the original purchase receipt and warranty card must be presented.
- Warranty service must be performed by authorised Swatch service centres. Cassim & Co. can facilitate warranty claims and provide guidance on the process.
- The warranty does not extend the original 2-year period following repair or replacement of parts.
- For all after-sales support, battery replacements, and strap adjustments, visit Cassim & Co. at Mall of the South, Johannesburg.
Care Guide
- Wipe the Bioceramic case and silicone strap regularly with a soft, slightly damp cloth to remove dust, perspiration, and skin oils.
- Avoid exposing the watch to extreme temperatures, direct sunlight for prolonged periods, or harsh chemicals such as solvents, detergents, perfumes, and cosmetics, which may discolour the strap.
- Do not wear the watch while swimming, showering, or in environments where it may be submerged, as it is only splash-resistant to 2 bar.
- Ensure the crown is always pushed fully in against the case to maintain water resistance integrity.
- Store the watch in a cool, dry place away from magnetic fields (speakers, laptops, magnetic clasps) to preserve quartz movement accuracy.
- If the watch stops or the second hand jumps in 4-second intervals, the battery requires replacement — visit Cassim & Co. for prompt battery service using genuine Swatch components.
- Avoid impacts and knocks that may scratch the case or damage the quartz movement.
- Clean the silicone strap periodically with mild soap and water, then dry thoroughly before wearing.