Reflex Active Series 50 Smart Calling Watch Black Dial Interchangeable Strap Set (RA37)
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- Authorised dealer
- Full manufacturer warranty
- Serviced in-house
- Secure checkout
Description
The Reflex Active Series 50 Smart Calling Watch delivers contemporary connectivity in a refined 39mm polymer case, designed for the modern South African lifestyle. Featuring a striking black dial with crisp white hour markers and blue accents, this smartwatch combines essential timekeeping with advanced calling functionality, health tracking, and a vibrant display. The cushion-shaped case profile offers a bold yet comfortable presence on the wrist, while the IP68 water resistance rating ensures durability during daily wear and light water exposure.
This interchangeable set includes three premium soft silicone straps in black, grey, and navy blue, allowing effortless style transitions from boardroom to beachfront. The 22mm strap width accommodates quick-release changes, while the lightweight polymer construction ensures all-day comfort. With a 230mAh battery capacity and 128MB memory storage, the Series 50 supports phone calls, heart rate monitoring, step tracking, and sleep analysis. At Cassims & Co., we are proud to offer the complete range of REFLEX ACTIVE watches as an authorised retailer, ensuring genuine products backed by manufacturer warranty and expert after-sales support.
The Series 50 integrates seamlessly with your smartphone, delivering notifications, fitness metrics, and Bluetooth calling directly to your wrist. Whether you're tracking your morning run through Johannesburg's parks or managing business calls on the move, this smartwatch adapts to your rhythm. The date display at 6 o'clock maintains traditional watch functionality, while the digital interface provides access to multiple sport modes and health monitoring features. Visit us at our Mall of the South boutique to experience the Series 50 in person and explore the full interchangeable strap system, or take advantage of our nationwide delivery service across South Africa.
Reflex Active has engineered the Series 50 to balance technology with timeless design. The smooth polymer case construction reduces weight without compromising structural integrity, while the pin buckle closure ensures secure wear during active pursuits. Our team at Cassims & Co. understands the importance of ongoing support for smart devices, and our watch servicing and repairs specialists are available to assist with setup, battery replacement, and technical guidance throughout your ownership experience.
Specifications
- Brand: Reflex Active
- Model: Series 50
- Reference: RA37
- Case Size: 39mm
- Case Material: Lightweight Polymer
- Case Shape: Cushion
- Dial Colour: Black with Blue Accents
- Hour Markers: White Applied Indices
- Hands: White with Blue Seconds Hand
- Display Type: Digital Smart Display
- Water Resistance: IP68
- Strap Material: Soft Silicone (3 Straps Included)
- Strap Colours: Black, Grey, Navy Blue
- Strap Width: 22mm
- Buckle Type: Pin Buckle
- Battery Capacity: 230mAh
- Memory Storage: 128MB
- Connectivity: Bluetooth Calling
- Special Features: Phone Call, Heart Rate Monitor, Step Counter, Sleep Tracking, Notifications
- GTIN/Barcode: 5018479161592
FAQ
Q: Does this smartwatch support Bluetooth calling?
A: Yes, the Reflex Active Series 50 features integrated Bluetooth calling functionality, allowing you to make and receive phone calls directly from your wrist when connected to your smartphone via Bluetooth.
Q: How many straps are included with this watch?
A: This interchangeable set includes three premium soft silicone straps in black, grey, and navy blue. Each strap is 22mm wide and features a pin buckle closure for easy switching between colours.
Q: What does IP68 water resistance mean for daily wear?
A: IP68 rating indicates the watch is dust-tight and protected against continuous immersion in water. It can withstand handwashing, rain, and splashes, but should not be worn during swimming, showering, or water sports.
Q: What health and fitness features does the Series 50 offer?
A: The Series 50 includes heart rate monitoring, step counting, multiple sport modes, sleep tracking, and calorie burn estimation. All data syncs with your smartphone for comprehensive health insights.
Q: How long does the battery last on a single charge?
A: Battery life varies based on usage patterns, including call frequency, notification volume, and health tracking activation. The 230mAh battery typically provides multiple days of use under normal conditions.
Q: Is this watch compatible with both Android and iOS devices?
A: Yes, the Reflex Active Series 50 is designed to pair with both Android and iOS smartphones via Bluetooth. Download the companion app to access full functionality and customisation options.
Q: Can I purchase additional straps separately?
A: Additional 22mm silicone straps may be available through Reflex Active authorised retailers. Contact our team at Cassims & Co. in Mall of the South for assistance with accessory availability and ordering.
Warranty
- This Reflex Active Series 50 smartwatch carries a 1-year manufacturer warranty from the date of purchase when purchased from an authorised retailer such as Cassims & Co.
- The warranty covers manufacturing defects in materials and workmanship under normal use conditions
- The warranty does not cover normal wear and tear, including strap deterioration, scratches, or cosmetic damage from daily use
- Battery degradation due to normal charge cycles is not covered; battery replacement services are available after warranty expiry
- Water damage resulting from misuse, submersion beyond IP68 rating, or failure to properly seal charging ports is excluded from warranty coverage
- Accidental damage, drops, impacts, unauthorised repairs, or modifications void the manufacturer warranty
- Software issues may be resolved through firmware updates; the warranty covers hardware failures but not compatibility issues with third-party devices
- Proof of purchase from Cassims & Co. or another authorised Reflex Active retailer is required for all warranty claims
- Warranty service is provided by Reflex Active through authorised service centres; contact Cassims & Co. for warranty claim assistance and processing
Care guide
- Clean the polymer case and silicone straps regularly with a soft, slightly damp cloth to remove dirt, sweat, and oils
- Avoid exposure to harsh chemicals, solvents, perfumes, and cosmetics which may damage the polymer case or silicone material
- Do not expose the watch to extreme temperatures, prolonged direct sunlight, or leave in hot vehicles
- While IP68-rated, do not submerge the watch during swimming, showering, or water sports; remove before water activities
- Charge the battery using only the provided charging cable and avoid overcharging or leaving connected overnight beyond full charge
- Store the watch in a cool, dry place when not in use, away from magnetic fields and electronic devices that may cause interference
- Rotate between the three included straps to extend their lifespan and maintain elasticity
- If the touchscreen becomes unresponsive or the watch malfunctions, perform a factory reset via the settings menu or consult the user manual
- Update firmware regularly through the companion smartphone app to ensure optimal performance and access to new features
- For battery replacement or technical issues after warranty expiry, contact Cassims & Co. for authorised service options
Why buy from Cassims & Co.?
Authorised. Authentic. Serviced here.
Authorised retailer
Every watch we sell comes from the brand or its official South African distributor, with the manufacturer's warranty registered to you. No grey imports, no parallel stock.
Set up before it leaves
Bracelet sized to your wrist, date and time set, warranty card stamped, in store or before dispatch.
In-house watchmakers
Battery changes, bracelet links, pressure tests and full services at our own Johannesburg service centre, so your warranty service never leaves the city.
Price-beat promise
Find the identical model in stock at a lower listed price from another authorised SA retailer and we'll match it.
Nationwide delivery
Tracked courier anywhere in South Africa, free over R3,000. Or collect at Mall of the South or Greenstone.
Delivery & returns
Tracked courier delivery across South Africa in 1–3 working days; free on orders over R3,000. Collect in store at Mall of the South or Greenstone Shopping Centre at no charge.
See our shipping policy and refund policy for full details.
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