Diesel Franchise S44 Quartz Black Silicone Watch 44mm (DZ1437)
- Sale price
- R 2,399
- List price
- R 3,199
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The Diesel Franchise S44 DZ1437 is a bold statement in contemporary watch design, embodying the brand's signature industrial aesthetic with an entirely blacked-out execution. This 44mm timepiece features a polycarbonate case finished in matte black, paired with a tonal black dial that creates a striking monochromatic presence on the wrist. The oversized numerals at 2, 4, and 8 o'clock positions are rendered in relief, catching light subtly against the dark dial surface, while crisp white hands ensure legibility across the minimalist face.
Powered by a reliable Japanese quartz movement, the DZ1437 delivers precision timekeeping within a design-forward package that appeals to those who appreciate urban style with functional integrity. The 44mm case diameter provides commanding wrist presence without excessive bulk, whilst the 12mm case height maintains a comfortable profile suitable for daily wear. Water resistance to 50 metres (5 ATM) protects the movement from splashes and brief immersion, making this watch suitable for everyday activities.
The silicone strap continues the all-black theme, offering exceptional comfort and durability for active lifestyles. Its flexible construction adapts seamlessly to wrist movement, whilst the textured surface adds tactile interest to the overall design. At Cassims & Co., we are proud to be an authorised retailer for DIESEL watches, ensuring that every timepiece we supply is backed by full manufacturer warranty and authentic provenance.
This watch represents Diesel's commitment to accessible design excellence, merging contemporary aesthetics with dependable Japanese quartz technology. The Franchise S44 collection has become synonymous with bold, unapologetic style, and the DZ1437 exemplifies this philosophy through its monochromatic execution and oversized case proportions. Visit us at our Mall of the South boutique to experience this distinctive timepiece in person, where our knowledgeable team can assist with sizing and styling advice. Our watch servicing and repairs team is always available to ensure your Diesel watch continues to perform flawlessly for years to come.
Specifications
- Brand: Diesel
- Model: Franchise S44
- Reference Number: DZ1437
- Movement Type: Quartz
- Case Material: Polycarbonate
- Case Diameter: 44mm
- Case Thickness: 12mm
- Case Shape: Round
- Case Finish: Matte Black
- Dial Colour: Black
- Dial Features: Oversized Arabic Numerals at 2, 4, 8 positions
- Hands: White
- Crystal: Mineral Glass
- Strap Material: Silicone
- Strap Colour: Black
- Clasp Type: Tang Buckle
- Water Resistance: 50 metres (5 ATM)
- Gender: Unisex
- GTIN/Barcode: 4051432213595
FAQ
Q: Is the Diesel DZ1437 suitable for swimming?
A: With 50-metre (5 ATM) water resistance, this watch is suitable for splashes, rain, and brief immersion such as handwashing. However, it is not recommended for swimming, showering, or any water sports, as the silicone strap and polycarbonate case are best preserved when not subjected to prolonged water exposure or pressure.
Q: What type of battery does this watch use and how long does it last?
A: The DZ1437 uses a standard quartz watch battery, typically lasting 2-3 years depending on usage. Our team at Cassims & Co. can replace the battery for you when needed, ensuring the case seal is properly maintained during the service.
Q: Is this watch suitable for smaller wrists?
A: The 44mm case diameter is on the larger side of the sizing spectrum and is designed to make a bold statement. It suits wrist sizes from approximately 17cm upwards. We recommend visiting our Mall of the South boutique to try it on and assess the fit for your specific wrist size.
Q: Can the silicone strap be replaced if it wears out?
A: Yes, the silicone strap can be replaced. We can assist with sourcing genuine Diesel replacement straps or recommending compatible aftermarket options. Contact our servicing team for availability and pricing.
Q: Does this watch have a date function?
A: No, the DZ1437 features a three-hand time-only display without a date complication, maintaining a clean, minimalist dial aesthetic consistent with Diesel's design philosophy for this model.
Q: Is this watch covered by an international warranty?
A: Yes, when purchased from Cassims & Co. as an authorised Diesel retailer, this watch is covered by a 2-year international manufacturer warranty that protects against defects in materials and workmanship.
Q: Will the black finish wear off over time?
A: The polycarbonate case is moulded in black rather than coated, which means the colour is inherent to the material and will not chip or wear off like a plated finish. This ensures long-lasting colour consistency throughout the watch's lifespan.
Warranty
- This watch is covered by a 2-year international Diesel warranty from the date of purchase when bought from an authorised retailer such as Cassims & Co.
- The warranty covers manufacturing defects in materials and workmanship under normal use conditions.
- The warranty does not cover normal wear and tear, including scratches to the case, crystal, or strap.
- Battery replacement is not covered under warranty, as batteries are considered consumable components.
- Water damage resulting from misuse, such as operating the crown whilst submerged or exceeding the stated water resistance depth, is excluded from warranty coverage.
- Accidental damage, impacts, improper handling, or unauthorised repairs or modifications will void the warranty.
- To maintain warranty validity, retain your original proof of purchase from Cassims & Co.
- Warranty claims should be directed to Cassims & Co., and we will facilitate the process with Diesel on your behalf.
Care Guide
- Wipe the case and silicone strap regularly with a soft, slightly damp cloth to remove perspiration, dust, and oils.
- For the silicone strap, use mild soap and water periodically to maintain freshness, ensuring you dry it thoroughly afterwards.
- Avoid exposing the watch to extreme temperatures, as polycarbonate can be sensitive to very high heat.
- Do not press the crown whilst the watch is wet or submerged, as this may compromise water resistance.
- Store your watch in a cool, dry place away from direct sunlight when not being worn to preserve the silicone strap elasticity.
- Have the battery replaced by a professional when the watch stops to prevent potential leakage damage to the movement.
- Avoid contact with chemicals, solvents, perfumes, and cosmetics, which may degrade the silicone strap or damage the case finish.
- If water resistance is important to you, have the seals checked during battery replacement to maintain the 5 ATM rating.
- Keep the watch away from strong magnetic fields, which can affect quartz movement accuracy.