Swatch Sir Red Quartz Day-Date Burgundy Dial Black Bio-Sourced Watch (SO28B704)
- Sale price
- R 1,632
- List price
- R 1,920
The Swatch Sir Red (SO28B704) is a bold statement in sustainable Swiss watchmaking, combining the iconic playfulness of the Swatch brand with a contemporary eco-conscious approach. This 34mm quartz timepiece features a striking sun-brushed burgundy dial that transitions from deep red to warm amber tones, creating a captivating visual effect that changes with the light. The classic round black bio-sourced material case provides a modern matte finish, while the textured black bio-sourced strap ensures both comfort and environmental responsibility.
The dial is thoughtfully designed with white Arabic numerals and orange printed hour markers enhanced with SuperLuminova coating for low-light legibility. The black hour and minute hands also feature orange SuperLuminova, while a crisp white seconds hand sweeps around the dial. A practical day-date window at 3 o'clock adds everyday functionality, making this watch as practical as it is stylish. The Swatch Sir Red is part of the Gent Biosourced collection, reflecting the brand's commitment to sustainable materials without compromising on Swiss precision or design integrity.
At Cassims & Co., we are proud to be an authorised retailer of SWATCH watches, offering the full range of these innovative Swiss timepieces. The Sir Red is perfect for those who appreciate accessible luxury with a conscience, whether you're dressing casually or adding a pop of colour to a more formal ensemble. With water resistance to 3 bar (30 metres), this watch handles everyday splashes and light rain with ease.
This watch comes with a 2-year international Swatch warranty and is backed by our commitment to exceptional after-sales service. Should you need battery replacements or strap adjustments, our watch servicing and repairs team is always on hand to assist. Visit us at our Mall of the South boutique to experience the Sir Red in person and discover why Swatch continues to redefine accessible Swiss watchmaking for a new generation.
Specifications
- Brand: Swatch
- Model: Sir Red
- Reference: SO28B704
- Movement: Swiss Quartz
- Case Diameter: 34mm
- Case Material: Black bio-sourced material
- Case Shape: Round
- Dial Colour: Burgundy red (sun-brushed finish)
- Dial Features: White Arabic numerals, orange SuperLuminova hour markers, day-date window at 3 o'clock
- Hands: Black hour and minute hands with orange SuperLuminova coating, white seconds hand
- Crystal: Plastic
- Strap Material: Black bio-sourced material with textured finish
- Clasp Type: Standard buckle
- Water Resistance: 3 bar (30 metres / 100 feet)
- Functions: Hours, minutes, seconds, day, date
- Collection: Gent Biosourced
- Gender: Unisex
- Packaging: Standard Swatch presentation box
- Warranty: 2-year international Swatch warranty
FAQ
Q: What does bio-sourced material mean?
A: Bio-sourced materials are derived from renewable plant-based sources rather than petroleum-based plastics. Swatch uses castor oil-based materials for the case and strap of the Sir Red, reducing the environmental impact while maintaining the durability and comfort the brand is known for. This represents a significant step forward in sustainable watchmaking.
Q: Is the 34mm case size suitable for both men and women?
A: Absolutely. The 34mm case diameter is considered a versatile unisex size that sits comfortably on most wrist sizes. This classic proportion works equally well as a statement piece on smaller wrists or as a refined, understated choice on larger wrists. The Swatch Gent collection has been designed with universal appeal in mind.
Q: Can I swim with this watch?
A: The Sir Red has a water resistance rating of 3 bar (30 metres), which means it can withstand splashes, rain, and hand-washing, but it is not suitable for swimming, showering, or water sports. We recommend removing the watch before any activity involving prolonged water exposure or submersion.
Q: How long does the battery last in this quartz watch?
A: Swatch quartz movements typically provide 2-3 years of battery life under normal use. When the battery needs replacing, bring your watch to our Mall of the South boutique and our technicians will replace it promptly. Battery replacement is not covered under warranty as it is considered a consumable item.
Q: What is SuperLuminova and how does it work?
A: SuperLuminova is a photoluminescent material applied to the hour markers and hands that absorbs light energy and emits it in darkness, allowing you to read the time in low-light conditions. The orange SuperLuminova on the Sir Red provides a warm glow after exposure to light. The luminous effect gradually fades over several hours but recharges quickly when exposed to light again.
Q: Can the strap be replaced if it wears out?
A: Yes, Swatch straps are designed to be replaceable. Should you wish to change the strap due to wear or simply to refresh the look, we can assist with sourcing and fitting a replacement strap. The bio-sourced material is durable and designed for long-term wear, but replacement options are available when needed.
Q: Is this watch suitable as a gift?
A: The Sir Red makes an excellent gift for anyone who appreciates distinctive design, sustainable values, and Swiss quality at an accessible price point. It comes in a standard Swatch presentation box, ready for gifting. The universal 34mm size and striking burgundy dial make it a versatile choice that suits a wide range of personal styles.
Warranty
- This Swatch Sir Red watch is covered by a 2-year international manufacturer's warranty from the date of purchase.
- The warranty is valid only when the watch is purchased from an authorised Swatch retailer such as Cassims & Co.
- The warranty covers manufacturing defects in materials and workmanship under normal use.
- The warranty does not cover normal wear and tear, scratches, aging of materials, battery depletion, or aesthetic deterioration of straps and coatings.
- Damage caused by accidents, improper use, water damage due to misuse, unauthorised modifications, or repairs performed by non-authorised service centres will void the warranty.
- The warranty does not cover damage resulting from impacts, dropping, crushing, or exposure to magnetic fields or extreme temperatures.
- To claim warranty service, the original purchase receipt and warranty card must be presented.
- Battery replacement is considered routine maintenance and is not covered under warranty terms.
- Warranty service is provided through authorised Swatch service centres. Contact us at Cassims & Co. for assistance with warranty claims.
Care Guide
- Wipe the case and strap regularly with a soft, dry cloth to remove dust, perspiration, and moisture.
- Avoid exposure to chemicals including perfumes, solvents, detergents, cosmetics, and cleaning products, as these may damage the bio-sourced materials or cause discolouration.
- Do not expose the watch to extreme temperatures, direct sunlight for prolonged periods, or magnetic fields, as these can affect the quartz movement's accuracy.
- Although water-resistant to 3 bar, remove the watch before showering, swimming, or washing dishes. Ensure the crown is pushed fully in to maintain water resistance.
- If the watch gets wet, dry it immediately with a soft cloth, paying particular attention to the areas around the crown and case back.
- Store the watch in a cool, dry place away from direct sunlight when not wearing it. The original Swatch box provides ideal storage.
- Have the battery replaced by an authorised service centre when the watch stops or shows signs of low power. Never attempt to open the case yourself, as this will void the warranty.
- The bio-sourced strap may develop a patina or slight changes in texture over time, which is normal for this type of material and does not affect performance.
- Avoid impact and dropping the watch, as the plastic crystal and case, while durable, can be damaged by severe shocks.