Swatch WHAT IF? Beige Quartz Blue Dial Square Bioceramic Watch with Day-Date (SO34T700)
- Sale price
- R 2,321
- List price
- R 2,730
✔In stock — ships same day (order before 2pm)
🚚1–2 day delivery nationwide
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The Swatch WHAT IF? Beige is a bold expression of contemporary Swiss watchmaking, merging innovative bioceramic construction with a striking square case design and a rich blue dial. Part of Swatch's pioneering Bioceramic collection, this 33.25mm timepiece introduces a material blend of ceramic and bio-sourced plastics derived from castor oil, offering exceptional durability with a reduced environmental footprint. The square case, complemented by edge-to-edge biosourced glass, presents a seamless aesthetic that accentuates the vivid blue dial beneath.
The dial features a mix of bold Arabic numerals at 12, 9, and 6 o'clock, paired with luminous baton markers and a minute track punctuated by white dots. Central silver-tone hour, minute, and seconds hands provide crisp legibility, while the day-date aperture at 3 o'clock adds practical functionality for daily wear. The beige bioceramic case and integrated bracelet flow seamlessly into one another, creating a unified silhouette that sits comfortably on the wrist. Water-resistant to 100 feet (30 metres), this quartz-powered timepiece is designed for everyday reliability, whether you're at the office, exploring the city, or enjoying leisure time.
At Cassim & Co., we are proud to be an authorised Swatch retailer, ensuring that every watch we offer comes with genuine factory warranty coverage and full after-sales support. When you browse our full range of SWATCH watches, you're selecting from a carefully curated collection that reflects Swiss innovation and accessible design excellence. This WHAT IF? Beige model is available for viewing and trial at our Mall of the South boutique in Johannesburg, where our experienced team can assist with sizing, strap adjustments, and expert advice. Should you require battery replacement, strap changes, or routine maintenance down the line, our watch servicing and repairs team is always on hand to keep your Swatch performing flawlessly.
The WHAT IF? collection challenges conventional watch aesthetics with its geometric boldness and material innovation, making this beige and blue iteration a standout choice for those who appreciate modern design language. The integrated bioceramic bracelet offers smooth, skin-friendly comfort, while the quartz movement ensures accurate timekeeping with minimal maintenance. Whether you're drawn to its architectural case shape, its sustainable material story, or its vibrant dial execution, the Swatch WHAT IF? Beige delivers Swiss quality and contemporary style at an accessible price point. Nationwide delivery is available across South Africa, and all purchases from Cassim & Co. come with the assurance of authorised retailer status and dedicated customer care.
Specifications
- Reference: SO34T700
- Brand: Swatch
- Collection: Bioceramic WHAT IF?
- Movement: Quartz
- Case Material: Bioceramic (ceramic and bio-sourced plastic blend)
- Case Shape: Square
- Case Diameter: 33.25mm
- Case Thickness: Not confirmed
- Crystal: Biosourced glass, edge-to-edge
- Dial Colour: Blue
- Hour Markers: Mixed Arabic numerals (12, 9, 6) and luminous batons with minute dots
- Hands: Central silver-tone hour, minute, and seconds hands
- Complications: Day-date display at 3 o'clock
- Bracelet/Strap Material: Bioceramic integrated bracelet
- Bracelet Colour: Beige
- Clasp Type: Push/pull crown (clasp details not confirmed)
- Water Resistance: 100 feet (30 metres / 3 ATM)
- Functions: Hours, minutes, seconds, day, date
- Crown: Push/pull
- Gender: Unisex
FAQ
Q: What is bioceramic, and why is it significant?
A: Bioceramic is an innovative material developed by Swatch, combining two-thirds ceramic with one-third bio-sourced plastic derived from castor oil. This blend offers the durability and scratch resistance of ceramic with a reduced environmental impact, making it a sustainable choice for modern watchmaking.
Q: Is this watch suitable for swimming or water sports?
A: The WHAT IF? Beige is water-resistant to 100 feet (30 metres), which means it can withstand splashes, rain, and brief immersion in water, such as hand washing. However, it is not recommended for swimming, diving, or water sports, as these activities may exceed the watch's water-resistance rating.
Q: How often does the battery need replacing?
A: Swatch quartz watches typically run for 2-3 years on a single battery, depending on usage. When the battery requires replacement, bring your watch to Cassim & Co. for professional battery service to ensure water resistance is maintained.
Q: Can the bioceramic bracelet be adjusted for wrist size?
A: The integrated bioceramic bracelet is designed as a continuous band without removable links. However, our team at Cassim & Co. can assess the fit and make any necessary adjustments. We recommend visiting our Mall of the South boutique for a professional fitting.
Q: What is the day-date complication, and how do I set it?
A: The day-date complication displays both the day of the week and the numerical date in a window at 3 o'clock. To set it, pull the crown out to the appropriate position and rotate to adjust the day and date. Consult the instruction manual for detailed setting procedures, or ask our team for assistance in-store.
Q: Does this watch come with a Swatch warranty?
A: Yes, this watch comes with a 2-year international Swatch warranty from the date of purchase when bought from an authorised retailer like Cassim & Co. The warranty covers manufacturing defects in materials and workmanship but excludes normal wear, battery replacement, and accidental damage.
Q: Is this watch suitable for both men and women?
A: Absolutely. The 33.25mm square case and integrated beige bracelet are designed with a unisex aesthetic, making this watch suitable for any wrist. Its architectural design and vibrant blue dial appeal to anyone who appreciates modern, bold styling.
Warranty
- This watch carries a 2-year international Swatch warranty from the date of purchase, valid when purchased from an authorised retailer such as Cassim & Co.
- The warranty covers manufacturing defects in materials and workmanship under normal use conditions.
- The warranty does not cover normal wear and tear, including scratches, strap wear, or cosmetic ageing.
- Battery replacement, routine maintenance, and cleaning are not covered under warranty and are considered standard service items.
- Accidental damage, water damage resulting from misuse (such as operating the crown underwater or exceeding water-resistance limits), and damage caused by unauthorised repairs or modifications are excluded from warranty coverage.
- To claim warranty service, proof of purchase from an authorised retailer is required. Retain your original receipt or invoice.
- Warranty service must be performed by Swatch-authorised service centres. Contact Cassim & Co. for assistance with warranty claims or to arrange service.
Care Guide
- Wipe the bioceramic case and bracelet regularly with a soft, dry microfibre cloth to remove dirt, sweat, and oils.
- Avoid exposing the watch to extreme temperatures, harsh chemicals, solvents, perfumes, or cosmetics, as these may damage the bioceramic material or dial finish.
- Do not operate the crown or push/pull functions while the watch is wet or submerged to maintain water resistance integrity.
- If the watch comes into contact with saltwater, rinse it thoroughly with fresh water and dry with a soft cloth.
- Store the watch in a cool, dry place away from direct sunlight when not in use to preserve dial colour and material integrity.
- Have the battery replaced by a professional watchmaker at Cassim & Co. to ensure proper resealing and water resistance maintenance.
- Avoid impacts, drops, or knocks, particularly on hard surfaces, as bioceramic is durable but not indestructible.
- If the watch requires cleaning or servicing, bring it to our authorised service centre rather than attempting DIY repairs.