Swatch New Gent Blue Rebel Quartz Day-Date Blue Dial Watch (SO29N704)

Price
R 2,190

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The Swatch New Gent Blue Rebel SO29N704 is a striking contemporary timepiece that reinterprets casual Swiss watchmaking with bold colour accents and a refined sun-brushed finish. Housed in a 41mm blue bioplastic case, this quartz watch features a deep blue sunray dial punctuated by vivid green baton indices and a matching green day-date window at 3 o'clock. The luminous silver-toned hour and minute hands ensure legibility in any light, while the vibrant green seconds hand adds a dynamic pulse to the dial. This is a watch that brings energy and precision to everyday wear, blending Swatch's signature playfulness with genuine Swiss horological heritage.

At Cassim & Co., we are proud to be an authorised retailer of SWATCH watches, offering you complete confidence in authenticity, warranty validity, and after-sales care. The New Gent collection has long been celebrated for its versatile 41mm proportions, comfortable bioplastic construction, and Swiss-made quartz reliability. The Blue Rebel variant stands out with its sophisticated dark-to-light gradient dial and contrasting green accents, making it equally at home in a creative studio or a weekend escape.

Powered by a precise Swiss quartz movement, the SO29N704 delivers accurate timekeeping with a day-date complication that keeps you oriented throughout the week. The scratch-resistant mineral crystal protects the dial, while the integrated blue silicone strap ensures all-day comfort with its supple, skin-friendly finish. Water-resistant to 30 metres, this watch is suitable for everyday splashes and handwashing, though it should not be worn while swimming or showering. Whether you're drawn to the model's modern aesthetic or its practical functionality, the Blue Rebel offers exceptional value and Swiss quality at an accessible price point.

We invite you to explore this timepiece in person at our Mall of the South boutique in Johannesburg, where our knowledgeable team can guide you through the full New Gent collection and ensure the perfect fit. Should you require battery replacement, strap adjustment, or general maintenance in the future, our watch servicing and repairs team is always on hand to support your ownership experience. We also offer secure nationwide delivery across South Africa, so you can enjoy this bold Swatch timepiece wherever you are.

Specifications
  • Reference: SO29N704
  • Model: Blue Rebel
  • Collection: New Gent
  • Brand: Swatch
  • Movement: Swiss Quartz
  • Case Diameter: 41mm
  • Case Material: Blue Bioplastic
  • Dial Colour: Deep Blue Sun-Brushed
  • Dial Features: Green Baton Indices, Green Day-Date Window at 3 o'clock, Luminous Silver Hands, Green Seconds Hand
  • Crystal: Mineral
  • Strap Material: Blue Silicone
  • Strap Type: Integrated
  • Clasp Type: Tang Buckle
  • Water Resistance: 30 Metres (3 ATM)
  • Functions: Hours, Minutes, Seconds, Day, Date
  • Made in: Switzerland
  • Gender: Unisex
FAQ

Q: Is the Swatch Blue Rebel SO29N704 suitable for swimming?

A: No. With a water resistance rating of 30 metres (3 ATM), the Blue Rebel is suitable for everyday splashes and handwashing but should not be worn while swimming, showering, or diving. For aquatic activities, we recommend a watch with at least 100 metres of water resistance.

Q: What type of movement powers this Swatch watch?

A: The SO29N704 is powered by a Swiss quartz movement, offering excellent accuracy and reliability. Quartz movements require periodic battery replacement (typically every 2-3 years) and provide hassle-free timekeeping with minimal maintenance.

Q: Can the strap be replaced or adjusted?

A: The strap is an integrated blue silicone design moulded to fit the case. While the strap is not designed to be easily replaced, our service team can assist with adjustments and sourcing official Swatch replacement straps if required. Visit our boutique for personalised assistance.

Q: What is the significance of the day-date function on this model?

A: The day-date window at 3 o'clock displays both the day of the week (abbreviated in English) and the numerical date, providing practical everyday orientation. This complication is especially useful for those who prefer to glance at their wrist rather than their phone for calendar information.

Q: Is the Swatch Blue Rebel covered by an international warranty?

A: Yes. This watch carries a 2-year international Swatch warranty from the date of purchase when bought from an authorised retailer like Cassim & Co. The warranty covers manufacturing defects in materials and workmanship but excludes normal wear, battery replacement, and accidental damage.

Q: What is bioplastic and why does Swatch use it?

A: Bioplastic is a sustainable material derived from bio-sourced components rather than petroleum-based plastics. Swatch uses bioplastic in many of its cases and straps as part of its commitment to environmental responsibility, without compromising durability, comfort, or design flexibility.

Q: Can Cassim & Co. replace the battery when it runs out?

A: Absolutely. As an authorised Swatch retailer, we offer professional battery replacement services at our Mall of the South boutique. Our trained technicians will ensure the watch is resealed correctly and tested after the battery change to maintain water resistance and functionality.

Warranty
  • This watch is covered by a 2-year international Swatch warranty from the date of purchase, valid when purchased from an authorised retailer such as Cassim & Co.
  • The warranty covers manufacturing defects in materials and workmanship under normal use conditions.
  • The warranty does not cover: normal wear and tear, battery replacement, scratches or cosmetic damage, accidental damage, water damage due to misuse, or damage resulting from unauthorised repairs or modifications.
  • To make a warranty claim, you must present the original proof of purchase and the completed warranty card.
  • Warranty service is provided by authorised Swatch service centres. Contact Cassim & Co. for assistance with warranty claims and service coordination.
  • The warranty is non-transferable and applies only to the original purchaser.
Care Guide
  • Clean the case and strap regularly with a soft, damp cloth to remove dirt, sweat, and oils.
  • Avoid exposing the watch to extreme temperatures, solvents, perfumes, or harsh chemicals, as these may damage the bioplastic and silicone materials.
  • Do not wear the watch while swimming, showering, or engaging in water sports, as its 30-metre water resistance is suitable only for splashes and handwashing.
  • Store the watch in a cool, dry place away from direct sunlight when not in use to prevent discolouration of the dial and strap.
  • Have the battery replaced by an authorised service centre or Cassim & Co. to ensure correct resealing and water resistance integrity.
  • Avoid subjecting the watch to strong magnetic fields (such as speakers or magnetic clasps), which may affect quartz movement accuracy.
  • If the mineral crystal becomes scratched, contact our service team for professional polishing or replacement options.
  • The silicone strap is durable but may attract dust; rinse it with lukewarm water and allow it to dry fully before wearing.
  • Do not attempt to open the case back yourself, as this will void the warranty and may compromise the watch's water resistance.
Why Buy From Cassim & Co.?
When you purchase the Swatch Blue Rebel from Cassim & Co., you benefit from our status as an authorised Swatch retailer, ensuring full warranty validity and access to genuine Swiss-made timepieces. Our experienced team at Mall of the South provides personalised service, including professional battery replacements, strap adjustments, and sizing, while our nationwide delivery network brings authentic Swatch quality to your door anywhere in South Africa. With decades of horological expertise and a commitment to after-sales care, we offer a trusted buying experience that extends well beyond your initial purchase.

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