Emporio Armani Claudio Moonphase Quartz Blue Dial Stainless Steel Watch (AR11553)
- Price
- R 5,999
The Emporio Armani AR11553 Claudio is a sophisticated moonphase timepiece that marries contemporary Italian design with functional horological complexity. Housed in a 43mm stainless steel case, this quartz-powered watch features a striking blue sunray dial adorned with a moonphase complication at six o'clock, alongside day and month calendar sub-dials that provide at-a-glance information for the modern wearer. The polished stainless steel three-link bracelet offers refined comfort and versatility, making this watch equally suitable for the boardroom and weekend escapes.
At Cassim & Co., we are proud to be an authorised retailer for Emporio Armani timepieces, ensuring that every watch we offer is backed by the full international warranty and after-sales support that your investment deserves. The AR11553's 50-metre water resistance and 7.2mm slim profile make it an exceptionally wearable piece that slips effortlessly under a shirt cuff, while the moonphase display adds a touch of astronomical poetry to everyday timekeeping.
This watch represents Emporio Armani's commitment to accessible luxury, blending fashion-forward aesthetics with reliable quartz precision. The blue dial's radial finish catches light beautifully, complemented by applied luminous indices and dauphine hands that ensure legibility in all conditions. Whether you're building a collection or seeking a versatile daily wearer, the AR11553 delivers exceptional value and unmistakable style.
Explore our full range of ARMANI watches to discover more timepieces from this iconic Italian fashion house, or visit us at our Mall of the South boutique to experience the AR11553 in person. Our expert team is always available to assist with sizing, styling advice, and information about our nationwide delivery service across South Africa. For ongoing care, our watch servicing and repairs team ensures your timepiece remains in perfect condition for years to come.
Specifications
- Brand: Emporio Armani
- Model: Claudio
- Reference Number: AR11553
- Movement: Quartz
- Case Material: Stainless Steel
- Case Diameter: 43mm
- Case Thickness: 7.2mm
- Dial Colour: Blue Sunray
- Crystal: Mineral
- Bracelet Material: Stainless Steel
- Bracelet Type: Three-link
- Water Resistance: 50 Metres (5 ATM)
- Functions: Hours, Minutes, Moonphase, Day Display, Month Display, Date Window
- Weight: 156 Grams (Approximate)
- GTIN/Barcode: 4064092225525
FAQ
Q: What is a moonphase complication and how does it work?
A: A moonphase complication displays the current phase of the lunar cycle through a small aperture on the dial, typically at six o'clock. The AR11553 features a disc that rotates to show the moon's progression from new moon through full moon and back again, advancing once every 24 hours. This traditional complication adds both aesthetic appeal and astronomical functionality to the watch.
Q: Is the AR11553 suitable for swimming or water sports?
A: With 50 metres (5 ATM) of water resistance, the AR11553 is suitable for everyday splashes, handwashing, and brief immersion, but it is not designed for swimming, diving, or water sports. We recommend removing the watch before showering or swimming to preserve its longevity and avoid potential water damage not covered by warranty.
Q: How often will the battery need replacing in this quartz watch?
A: Quartz watches typically require battery replacement every 2-3 years depending on usage and the specific movement. When you purchase from Cassim & Co., our in-house service team can handle battery replacements quickly and professionally, ensuring your watch continues to perform accurately.
Q: Can the stainless steel bracelet be adjusted to fit my wrist?
A: Absolutely. The stainless steel bracelet features removable links that allow for precise sizing. Visit us at our Mall of the South boutique for complimentary professional sizing, or contact us for guidance if you've purchased online and require adjustment at a local jeweller.
Q: What is the difference between this Emporio Armani watch and higher-priced luxury brands?
A: Emporio Armani watches offer exceptional design and reliable quartz movements at accessible price points. While they use fashion-oriented branding rather than traditional Swiss watchmaking heritage, they deliver excellent build quality, Italian style, and full manufacturer warranty. The AR11553 represents outstanding value for someone seeking a sophisticated moonphase watch without the premium associated with haute horlogerie brands.
Q: Does this watch come with the official Emporio Armani warranty?
A: Yes. When you purchase the AR11553 from Cassim & Co., you receive the full 2-year international Emporio Armani warranty, valid worldwide at authorised service centres. This warranty covers manufacturing defects in materials and workmanship, providing peace of mind for your investment.
Q: What makes the blue sunray dial special?
A: The sunray finish features concentric grooves that radiate from the centre of the dial, creating a dynamic light effect that changes appearance depending on viewing angle and lighting conditions. This finishing technique adds depth and visual interest to the dial, elevating the watch beyond simple flat colour applications and creating a more premium aesthetic.
Warranty
- This watch is covered by a 2-year international Emporio Armani warranty from the date of purchase when bought from an authorised retailer.
- The warranty covers manufacturing defects in materials and workmanship under normal use conditions.
- The warranty does not cover normal wear and tear, scratches, cosmetic damage, battery replacement, or damage caused by accidents, misuse, or unauthorised repairs.
- Water damage resulting from improper use (exceeding stated water resistance or failure to ensure crown is secured) is not covered by warranty.
- To validate your warranty, retain your original purchase receipt from Cassim & Co. as proof of purchase from an authorised retailer.
- Warranty service must be performed by authorised Emporio Armani service centres or approved retailers.
- The warranty becomes void if the watch has been opened, altered, or repaired by unauthorised personnel.
- For warranty claims or service enquiries, contact Cassim & Co. and we will facilitate the process with Emporio Armani on your behalf.
Care Guide
- Wipe the case and bracelet regularly with a soft, lint-free cloth to remove fingerprints, dust, and perspiration buildup.
- Avoid exposure to chemicals, perfumes, solvents, and cleaning agents which can damage the finish and seals.
- Remove the watch before showering, swimming, or engaging in water sports, as the 50-metre rating is not designed for sustained immersion.
- Store the watch in a cool, dry place away from direct sunlight and magnetic fields when not wearing it.
- Have the battery replaced by a qualified watchmaker every 2-3 years to prevent leakage and maintain accuracy.
- If the bracelet becomes loose or links rattle, visit Cassim & Co. for professional tightening and inspection.
- Avoid impacts, extreme temperatures, and prolonged exposure to direct sunlight which can affect the moonphase mechanism and dial colour.
- Do not attempt to open the case back yourself, as this will void the warranty and may compromise water resistance.
- Schedule periodic inspections every 3-5 years to ensure gaskets, seals, and movement remain in optimal condition.